What are we looking for?

Beyond helping to create a brand for companies, our approach is oriented to create a brand from the feelings that it represents, since from there, we can relate brands with people.

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Steps to create or review on your brand

The brand creation process can vary since the ideals that brands want to represent vary with reference to thousands of variables, however, at UsaCol Marketing we establish the following steps to be effective when creating a brand:

Research

in this stage, a detailed research of the company, its target market and the competition is carried out. This includes the identification of the brand’s values ​​and personality, as well as the attributes that are to be conveyed.

Conceptualization

In this stage, ideas and concepts for the brand are created. You can brainstorm to generate different options and then select the best ones.

Testing

Once the design has been created, it is put through tests to assess its effectiveness in different situations and media. Print, digital and other tests can be done to make sure the design works in different contexts.

Refinement

Based on the test results, adjustments and refinements can be made to the design to improve its effectiveness.

Implementation

once the design has been finalized, the implementation of the brand proceeds. This may include creating marketing and advertising materials, as well as implementing the design into the company’s products and services.

Monitoring

Once the brand has been implemented, its effectiveness is monitored over time. This may include conducting surveys or collecting customer feedback to gauge brand perception and make adjustments if necessary.